Monthly Archives: September 2015

Everything You’ve Ever Wanted to Know About IPL

We get it, Intense Pulsed Light sounds intimidating but it is in fact one of the simplest and safest ways to permanently reduce any pesky unwanted hair, but don’t worry, we’ll go into further detail…

How does IPL work (and does it really work)?

Oh it works…

IPL is a type of light therapy. We use a handpiece to target certain areas of the skin at a specific wavelength. We know it sounds like a lot of technical details but what you really need to know is that it WORKS. To break it down simply, the light targets the melanin/pigment in the hair and causes it to heat up and destroys the growing cells that make the hair (It works in the same way black clothing absorbs heat on a hot day, versus white clothing which reflects it). Get ready to say, Sayonara!

What ELSE does IPL do?

In one word…everything.

Okay, maybe not everything but it does quite a bit. In addition to permanent hair reduction, it treats acne, epidermal pigmentation, freckles, vascular and conducts skin rejuvenation.

Great, but is it painful?

Before you book an appointment, ensure the IPL Machine at your salon features Adjustable Temperature Control. This will ensure they are able to adjust the temperature and keep you as comfortable as possible throughout the treatment. So okay, at times it may be slightly uncomfortable but it’s a simple, safe and quick procedure that leaves you with results and minimal downtime! And if you go to a great salon (and you really should) they will do everything to make it as enjoyable as they can.

I’ve heard it doesn’t work on white or blonde hair…

Most (innovative) machines feature an option where you can use an advanced technique which can be effective on both white and blonde hair.

Interested in learning how YOUR salon or clinic can offer IPL? Give us a call today or fill out the enquiry form to the right today.

By |September 29th, 2015|Spectrum Blog|0 Comments

How to Treat Acne Scars

Remember the days of bright red, painful pimples? We certainly do. They’re not something we look back fondly upon either, in fact we’d love to forget them entirely! If not for those pesky acne scars, you probably could. So why don’t you get rid of them? We are here to tell you not only is it easier than ever to get rid of them, but you also have multiple options. Get ready to say ‘Sayonara scars’ and hello to the new smooth-skinned you. Exciting, right?

Here are the best treatments available today for acne scar removal:

• IPL
What is IPL? IPL stands for Intense Pulse of Light and it is a non-invasive treatment. It treats a variety of common issues like acne scarring by utilising light at specific wavelengths using a small handpiece. The important part is that it removes acne scarring whilst leaving all the healthy skin untouched!

• Fractional Resurfacing
Okay, we know this one is a mouthful, but it’s worth it. These unbelievably high-quality machines allow heat to penetrate the skin while removing acne and pockmarks. With Fractional RF you can expect little to no downtime and great results.

• Fractional Resurfacing CO2
Now that that you know what Fractional Resurfacing is, we’ll take it one step further. This laser is incredibly precise and happens to be one of the most technically advanced lasers available on the market. It eliminates discolouration while penetrating deeper to rid your skin of any acne scars improving both texture and tone. There is little pain involved and very minimal downtime.

So now that you know your options, it’s just a matter of choosing. To find a Spectrum Certified local practitioner click here or if you’re interested in learning how to become one of our local practitioners fill out our enquiry form to the right.

By |September 24th, 2015|Spectrum Blog|0 Comments

Social Media for Salons

So you’ve got a great salon or day spa but you’re not sure how to best market it? We understand it can be quite overwhelming when you’re just getting started in Social Media or maybe you’ve been using it for years but have never seen any results. Either way, it’s a medium you should be using. We’ve taken the time to compile a simple list to make it easy for you to get started.

    1. Plan ahead. Social Media Marketing for salons isn’t as difficult as it seems, a little structure will go a long Take the time (as hard as it is to find) and make a plan to follow. This will allow you to prepopulate your profiles with interesting posts, ensure consistency and prevent you from a last minute panic about what to post. You can even pass it on to your lovely receptionist and ask her to follow the calendar for you. See, it’s all about making your life easier!
    2. Become a Facebook professional. We’re going to assume your main focus is Facebook because it really should be. If you take the time to learn the ins and outs of this platform, not only will you engage more with current customers but you’ll also gain new customers.

 

So what should you post?

      1. Pictures! Before and after is always a great idea as your clients look forward to getting their photos posted and potential clients can see what you can do. And we’re not just talking about hairstyles, we’re talking about tattoo removal as well.
      2. Client testimonials! Did a client have a great service and send you some positive feedback? Share that with your likers, we guarantee they’ll be interested to see how other clients feel about your business.
      3. Competitions! Are you beginning to offer laser hair removal? Run a competition asking your followers to ‘share and like’ a photo for a chance to be the first treatment on your new machine!
      4. Relevant, short posts! Do you have a new service offering? Share it with your likers. If it’s relevant and may interest them, share it with them.

 

    1. Keep all profiles up to date! Whatever you do, do it well. This is probably the most important of all. If you have a Facebook page, keep up with it, if you have a Twitter account, update it frequently. Your customers are interested in what you have to say, that’s why they follow or like you, so make sure you’re saying something!
    2. Have fun! Social Media at its purest is about (you guessed it) being So have a little personality about it and most importantly don’t stress. Use this tool to talk about all the great things happening at your salon and in the industry and have fun with it.

Did you know as part of Spectrum’s Point of Difference, when you purchase a machine from us, we can also provide you with marketing/social media software to help you manage your marketing?

Want to learn more about the Spectrum Point of Difference? Fill out our enquiry form to the right or give us a call on 1300 766 198.

By |September 16th, 2015|Spectrum Blog|0 Comments

5 Things that will take your Salon to the next level

Everyone wants the secret to success, particularly in an industry as competitive as the beauty industry. Whether you own a major salon or you see clients on an individual basis, there are a few tricks of the trade we’re happy to pass on to help you bring your business to the next level.

  1. Complete a business evaluation. You’ve heard of a Spring Clean before, yes? Well there’s no better time to Spring Clean your business than right now. So let’s get started. It’s impossible to take your business to the next level without having a strong understanding of its current state. Take the first step and thoroughly evaluate your salon. Is your appointment book frequently full? Are there specific areas of the business that could use a boost or are you busy across the board? Once you’ve got a good understanding you can move on to the next step.
  1. Assess your customer’s needs. The easiest way to increase business is to give your current client base what they’re looking for. If you’ve already got great relationships with your clients, why are you sending them elsewhere to have other services done? They’d prefer to go to you for all of their needs because they already trust you and your business.
  1. No, we’re not talking about increasing the size of your salon or branching out and start franchising, we’re talking about up skilling your current staff and expanding your salon’s offering. Whether it’s laser hair removal technology or wrinkle and fine line reduction, there are a wealth of opportunities out there to increase your specialties and your staff skill set. Your customers, your staff and your business will all be better for it.
  1. How to Videos: These are simple videos you can shoot on your mobile phone that will make a huge difference to your business. Create a calendar of potential how to videos and post one a week to your social media platforms. Whether it’s how to apply the perfect foundation or how to prepare for your laser treatment, these can be quick 1-2 minute videos that will boost your following and get the phone ringing.
  1. Create a referral program. People love a bargain but we don’t recommend discounting your skilled services, at least not without something in return. Give a voucher or a free consultation or perhaps some free products every time a client refers someone to you. It’s an incentive for them and more business for you at a minor investment.

If you follow these five simple steps you’ll be too busy to look back! Get ready for a major boost in business. At Spectrum we are industry experts and glad to offer you assistance for any of your potential needs.

Find out how we can help you boost business today by filling out the form on our contact us page here or calling us at 1300 766 198. From quality machines and comprehensive training to business and marketing assistance, we’re happy to help.

By |September 11th, 2015|Spectrum Blog|0 Comments