Monthly Archives: November 2018

Tightening of Skin Using NIR (Near Infrared Energy)

The Alma Rejuve NIR (Near Infrared) technology can immediately tighten the skin with noticeable results that last for up to 2 years! After just 24 hours, users will also notice an improvement in skin texture as it continues to smooth out and plump up with a radiant glow. Over the next 2 to 3 months, you can enjoy gradual improvements in texture, firmness, and evenness.

The high-powered light in the near-infrared spectrum reaches past the skin’s top layer to gradually heat the sub-dermal tissue. This light is barely visible to the naked eye and falls in the spectrum of 700nm to 2500nm. NIR therapy is powered by LED which has a gentler delivery than laser and will not damage the tissue.

This targeted light energy is applied with a precise hand-piece and it causes fibers to contract and tighten. The tissue is heated, but not destroyed, so it kick-starts cellular repair and collagen production. Unlike other treatments, the top layer of skin is completely unaffected.

How does this NIR treatment work?

The unique light technology can be adjusted to match your unique needs. The NIR technology delivers targeted skin tightening and firming results for the chin, forehead, neck, and crow’s feet wrinkles. Extensive collagen production under the surface plumps fine lines and wrinkles naturally.

You can also utilize near infrared energy across your entire body to diminish the look of cellulite and sagging skin. Firming upper thighs, smoothing out skin, and tightening the skin on your abdomen has never been as easy. Sagging, dull, and uneven skin can be addressed across small target zones or large areas of the body.

By |November 27th, 2018|Spectrum Blog|0 Comments

Simple Rituals To Setup Success In Your Beauty Clinic

Some times we look at really successful beauty businesses and clinics and think how did they reach that level of success? After working with many of these businesses for more than 10 years we have put together rituals and habits they use every day as a pathway to success. Have a read and let us know your thoughts!

Have One Idea Everyday That Can Improve Your Beauty Clinic

Every day add one idea that can improve your beauty clinic and implement this straight away. The idea does not have to be big because in a year 365 small steps in the right direction will add up to huge improvements. Never get comfortable in your business because this means complacency. But remember, you have to stick with a change to see the benefits.

Plan Tomorrow Before Going To Bed Tonight

Take the time at the end of each work day to assimilate everything that happened that day and make sure to wrap up loose ends and have a clear plan for your next day. Once you have created your plan focus on executing the priorities first.

Use Quality Tools In Your Clinic

Use tools and strategies that bring you results. You need to have a few great tools in your clinic in order to get the job done more efficiently from customer service through to payment (BeautyPay Platform), marketing and sales (Spectrum Success Academy). Spectrum has created the Spectrum Success Academy for our equipment customers to ensure they have the tools and strategies to grow their businesses. Contact Spectrum for further info on the Spectrum Success Academy.

Focus Your Energy On A Few Key Things

Don’t spread yourself too thin. When you are not performing treatments use your time on the key tasks that produce the best results for your business. Focus your energy on what matters more than anything else (promotion, marketing, staff sales training, treatment packaging and customer service). Also make sure to have balance, with time spent with family, very close friends, and keeping yourself healthy.

Practice Your Craft As Much As You Can

There is a saying that dreams do not work unless you do. Consistently learn and practice your craft. Believe in your vision. Work towards your vision so that it has no choice but to materialise. You need to have the right mind set, skill set and heart! Focus on further developing your technical expertise as well as business acumen. Innovation comes from making connections other people don’t see.

Follow Through With Promises

Always stick to your word if you promised something to yourself, your team or your customers. Be consistent with what you say and what you do. Feel comfortable saying no when you have to because no one can do everything that is asked of them (you don’t have enough time, hands or energy to do everything).

Study The Habits Of Other highly Successful Clinic Owners

Study and learn from those who have run successful clinics. Reach out to mentors who have the skills, experience and expertise that will help you with your business. You will be surprised how responsive people will be when they see someone working hard to make their dreams a reality. The Spectrum Success Academy is about learning from those who have walked the path before you and created strategies and using tools that work. Contact Spectrum for further info on the Spectrum Success Academy.

If you’re serious about growing your beauty clinic with technology we can give you the equipment (Click Here) and tools to dominate your market and fight off this new breed of clinics that are taking market share, revenues and profits.

Join the winning side and call our team on 1300 766 198 for a no obligation discussion!

By |November 21st, 2018|Spectrum Blog|0 Comments

5 Tips Every Beauty Clinic Should Follow To Get Ready For Christmas

Have you heard the phrase that the early bird catches the worm? Christmas is fast approaching and there is one thing you should start getting ready for the silly season and that is your business.

Start thinking about your strategies for the holiday season so that you can put these into action. Here is 5 tips to get your business ready for Christmas:

Tip 1: Start now and get ahead of your competitors
Don’t wait to do your ads, emails, offers and any other content that you want to release because if you wait it may get lost in all of the other holiday noise.

Tip 2: Test out new offers or packages
The festive season puts people in a giving mood. Create new promotions and packages to offer your customers to boost your business and sales. Spread some Christmas cheer, which could involve holiday season packages, a free gift with purchases, discounts or prizes.

Tip 3: Partner with complementary local businesses
You can generate business by partnering with other businesses in your area that serve your customers in a non-competitive way. A simple way to facilitate this is with a referral partnership, promotional offers or a local competition that you run together.

Tip 4: Use your website and social media channels for your promotions
Make sure you tell your customers a consistent story by aligning everything you do. With your promotions think about which channels can help you from blogs, website, facebook posts, instagram posts, emails, text messages and any other marketing activity that could help.

Tip 5: Communicate holiday hours to all of your customers
If you are closing up a little early, extending operating hours, or working different hours to get through the holiday rush, communicate these hours through your different channels (website, social media, email, text) so you don’t lose out on any opportunities.

Ready to give our tips a go? We would love to hear any success stories that you have had with your holiday activities!

Here’s to your success!
Team Spectrum

By |November 16th, 2018|Spectrum Blog|0 Comments