How do we increase revenues from laser and IPL hair removal treatments in our clinics? Laser hair removal remains one of the top five non-surgical procedures with consumers. Hair removal is a cornerstone treatment for many beauty clinics, spas and aesthetic clinics around the world. Experts understand, however, that the market can be challenging.
Now, it’s not enough that hair removal lasers and IPL machines have provided an alternative to razors and shaving cream. Nor is it enough that this innovative solution lasts longer. Consumers want more than that from their investment. They seek a procedure that won’t hurt and won’t take a lot of time. A virtually painless laser hair removal or IPL treatment over a lunch hour is no longer ideal, but a must. (On that note, learn more about Spectrum Science & Beauty’s equipment by clicking here: www.spectrumsciencebeauty.com.au)
This takes us back to the question at the beginning of this article: How do we increase revenue from hair removal treatments? Optimizing your return from hair removal or any other laser or light-based treatment requires a plan of attack and deliberate implementation.
Right now, creating your plan can be a little easier (or a lot easier, depending on where your business is today), because Spectrum has made a free resource available to you:
This free eBook from Spectrum contains a number of strategies you can implement in your practice right now. By combining all strategies into your existing marketing mix, you may dramatically improve your abilities to attract new patients. The guide includes:
Social Media Do’s and Don’ts
Referrals and Word of Mouth
Is your website completing the one task that it must perform for your clinic twenty-four hours a day, seven days a week. (Note: many beauty clinic websites aren’t doing it.). Are you utilising word-of-mouth advertising to increase your referrals from existing customers?
It’s worth your reading time. So don’t put it off. Click the link above or the graphic below to download your copy.