Give the people what they want!
Our team at Spectrum are passionate about delivering superior quality service to each of our clients. As part of this commitment we endeavour to provide you with only the latest and greatest news in the beauty industry.
While we aren’t planning on telling you what lipstick colours are hot for spring (hot pinks and corals, ladies) we do want to provide you with useful facts and information that can potentially make a difference to your bottom line.
In The States for example, a recent study was conducted to look further into a rise in plastic surgery, where one in three surgeons saw a 30% increase in business. The study showed that many clients who were considering plastic surgery where doing so due to social media’s influence.
There are even entire books being released with nothing but celebrity ‘selfies’. No content, just photos (we’re looking at you Kim Kardashian). In such an environment, it’s no wonder people are feeling the pressure to look great in photos. And if it’s happening in the US you can bet it’s happening right here. You can’t even walk through the shops without narrowly avoiding being hit by a selfie stick anymore.
If your clients (or you) are feeling insecure about their looks, there are way less invasive options for them to consider than typical plastic surgery. Now is the time to provide them with simpler, safer options! Whether it’s acne, wrinkles, cellulite, skin tone, scarring or stretch marks, odds are that there is a simple, safe procedure you can add to your product offering to assist them.
At the end of the day, it’s all about bringing your customers exactly what they want in an effective and simple way. If you don’t yet have the ability to deliver these options at your salon, clinic or practice, contact our friendly team today. We can walk you through the options available to make sure you’ve got what your customers already want.