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Beauty Expo Australia 2016

The 2016 Beauty Expo Australia was held between the 20th and 21st of August 2016 in Sydney and was another great event to be part of for the team at Spectrum. Beauty Expo Australia is Australia’s biggest event for beauty/aesthetic equipment, skincare, cosmetics, nails, medi, wellness and spa. It is always exciting for the team at Spectrum to catch-up with our customers from all over Australia and New Zealand. We look forward to these events and thank everyone who came by to say hello and speak to us about their businesses, the industry and our products and services.

 

Education was at an all time high, with the most stage sessions ever. A highlight was a presentation by Spectrum Partner Greg Milner, CEO of Worldwide Salon Marketing on how to get Google and Facebook to send you 30, 50, even 100 or more new salon clients every month. Greg revealed the many myths and nonsense salon owners are told about marketing online…and the facts about what really gets your phone ringing with appointment bookings.

 

The Spectrum team show cased our latest innovations in equipment and added value products/services including our latest Spectrum line of equipment, our new Alma Lasers line of equipment and eftpos terminals.

 

When speaking with our customers some of the highlights were:

  • Our new Alma Lasers beauty range launched into Australia (unique never before seen equipment in Australia)
  • Our latest in affordable innovative devices for your clinic
  • Our unique Eftpos terminals that can reduce your businesses costs and improve your bottom line
  • Our marketing platforms on offer through WSM to get more clients

 

A very diverse range of equipment and treatments were discussed with IPL machines, hydrodermabrasion machines, body contouring and LED light therapy discussed in a lot of the conversations. Additionally, the importance of service, and support with a focus on added value services including marketing and electronic payment options to support business growth. Make sure to check out the following links for a couple of products to help grow your business:

 

Eftpos terminals that can reduce your businesses costs and improve your bottom line:

http://spectrumeftpos.com.au/

 

Worldwide Salons marketing platform: http://worldwidesalonmarketing.com/

 

Again we would like to thank everyone who visited us at the expo and look forwarding to seeing everyone again next year.

 

Thanks,

Spectrum Team

 

Spectrumsciencebeauty.com.au

By |August 29th, 2016|Spectrum Blog|0 Comments
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The World of Laser Hair Removal and IPL Machines

Laser hair removal machines and IPL machines – what makes one different from the other? Even more important, what makes one better for consumers than others? It’s a topic we think about all the time. We’re passionate about laser hair removal machines and IPL machines. That said, we know there’s a lot of machines on the market. Laser hair removal has grown in popularity and is offered all over the world, after all.

But let’s face it, not all laser hair removal machines are created equal! Some provide the laser client with a number of advantages. Contact cooling, for example, can protect the skin during treatment. In addition to this important protection, it can help to create a more tolerable treatment.

With Spectrum’s technology the client’s comfort is a top priority. We’re proud to offer contact cooling as part of patented technologies on offer. There’s more to it than that, of course. The laser hair removal machines that provide virtually Pain-Free employ contact cooling plus innovative technology to create the virtually painless laser hair removal experience. It’s this combination of technology and patient concerns that makes people say, “…It’s like a hot stone massage.”

Remember, you can find laser hair removal machines anywhere, but you can’t find Spectrum machines just anywhere.

For the real deal visit www.spectrumsciencebeauty.com.au or www.almabeauty.com.au

By |August 5th, 2016|Spectrum Blog|0 Comments
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Tips on Marketing for your Salon

 

 

If you own a salon then you know your spare time is minimal at best. You can’t be bothered to waste a precious minute on anything that isn’t absolutely necessary to your business.
Marketing is one of the most important ways to improve business and increase revenue ongoing. Even if your business is booming, it’s essential to maintain your revenue stream. I maybe marketing a new IPL machine service or a promotion on microdermabrasion treatments.

As with any marketing, it’s important to keep in mind there is not an overnight fix that will do the trick. In fact, it’s not a trick at all- it’s just a smart approach to showing your customers why you’re the best choice and how you’re going to help them. You have a mission to deliver the best service to your customers, but it’s impossible to do that if they don’t know about you. So let’s get you in front of them today with six simple strategies that will help you take your business to the next level and get where you’ve always dreamed of being.

A few strategies to keep in mind:

  • Develop your business and marketing objectives
  • Understand who your ideal customer is
  • Drive traffic to your website
  • Set up your social media pages
  • Understand what is a good and what is a bad post for your social media pages
  • Host events that will work for you
  • Develop a referral program

Make sure to read our ebook on marketing, which provides a simple how to guide on the above strategies. http://www.spectrumsciencebeauty.com.au/download-ebook-marketing-for-your-salon/

 

By |June 21st, 2016|Spectrum Blog|0 Comments
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Everything You’ve Ever Wanted to Know About IPL

We get it, Intense Pulsed Light sounds intimidating but it is in fact one of the simplest and safest ways to permanently reduce any pesky unwanted hair, but don’t worry, we’ll go into further detail…

How does IPL work (and does it really work)?

Oh it works…

IPL is a type of light therapy. We use a handpiece to target certain areas of the skin at a specific wavelength. We know it sounds like a lot of technical details but what you really need to know is that it WORKS. To break it down simply, the light targets the melanin/pigment in the hair and causes it to heat up and destroys the growing cells that make the hair (It works in the same way black clothing absorbs heat on a hot day, versus white clothing which reflects it). Get ready to say, Sayonara!

What ELSE does IPL do?

In one word…everything.

Okay, maybe not everything but it does quite a bit. In addition to permanent hair reduction, it treats acne, epidermal pigmentation, freckles, vascular and conducts skin rejuvenation.

Great, but is it painful?

Before you book an appointment, ensure the IPL Machine at your salon features Adjustable Temperature Control. This will ensure they are able to adjust the temperature and keep you as comfortable as possible throughout the treatment. So okay, at times it may be slightly uncomfortable but it’s a simple, safe and quick procedure that leaves you with results and minimal downtime! And if you go to a great salon (and you really should) they will do everything to make it as enjoyable as they can.

I’ve heard it doesn’t work on white or blonde hair…

Most (innovative) machines feature an option where you can use an advanced technique which can be effective on both white and blonde hair.

Interested in learning how YOUR salon or clinic can offer IPL? Give us a call today or fill out the enquiry form to the right today.

By |September 29th, 2015|Spectrum Blog|0 Comments
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IPL and safety

Cripps New 2.jpg

It’s the must-have anti-ageing treatment for the Hollywood A-list. At 37, Charlotte Cripps couldn’t wait to try it. But less than an hour later, she was covered in burns. Here, she recounts a cautionary tale.

For experienced practitioners, it’s a tale about correctly diagnosing skin type, maintaining equipment to a satisfactory standard and supplementing education year after year.

The team at Spectrum have a new key IPL device which will be the workhorse of any clinic. Lumiere.

The latest technology in IPL is the new, innovative Lumiere system for effective treatments with progressive key features including:

> Super Hair Removal (SHR) combines laser technology and the benefits of pulsating light for superior results

> Thermo Electric Cooling (TEC) cooling to ensure continuous operation of IPL machine for 12+ hours

> More power to support high frequency treatments

> An advanced technique that can be used on white and blonde hair.

Contact us at any time for a demonstration or see you at Salon Melbourne in just a little while.

By |February 24th, 2015|Uncategorized|0 Comments
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Salon Melbourne 1-2 March 2015

Looking forward to seeing the outstanding beauty professionals at the upcoming Salon Melbourne Expo. Based on recent enquiries, we are expecting many questions on our tattoo removal technology – Spectrum QS – and the RF needling device, Explore.

We know that tattoo removal demand has soared in the past year, with a huge increase in revenue from tattoo removal of more than 400% up on the previous 12 months. This includes partial removal prior to re-inking, fading of part of an existing tattoos  and complete removal treatments.

And the trend in cosmetic needling is another exception area of interest with treatment of in-salon and at-home collagen induction therapy [CIT], skin needling and micro-needling on the increase.  Spectrum launch their EXPLORE device in 2014 which immediately  attracted interest from the Beauty and Dermal Therapy community. The option for traditional RF treatment for skin rejuvenation has been paired with Micro-needling with RF; recommended for skin tightening, acne scarring, stretch-marks and many other indications.

So if you’re planning on attending Salon Melbourne, we would love to see you at our stand.

 

And check the video on optomising your SM2015 planner

By |February 14th, 2015|Events, Exhibitions|0 Comments
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Your IPL Machine Supply Expert

Spectrum Science and Beauty is Australia’s leading IPL Machine Supplier to salons and cosmetic clinics. This is due to the fact that the Spectrum engineers have developed their own brand of IPL, laser, cavitation and microdermabrasion machines. Coupled with a full compliment of training courses, a dedicated training centre and trainers Spectrum Science and Beauty is the perfect choice for any salon looking for an IPL Machine Supplier.

The Lumiere IPL device is the latest addition in the category for the Spectrum team. Engineered for optinal results and ease of use, this new machine will be the workhorse of any clinic with great features including:

> Super Hair Removal (SHR) combines laser technology and the benefits of pulsating light for superior results
> Thermo Electric Cooling (TEC) cooling to ensure continuous operation of IPL machine for 12+ hours
> More power to support high frequency treatments
> An advanced technique that can be used on white and blonde hair

The flagship of  Spectrum’s IPL range  is the Spectrum 2000x. Designed in Australia by the Spectrum engineering team, Beau Hunter and Kerry Sitzer of Just Skyn Beauty Treatment Clinic on the Gold Coast, Queensland decided to use Spectrum Science and Beauty as their IPL Machine Supplier and purchased the Spectrum 2000x IP.

At Just Skyn Beauty Treatment Clinic located on the Gold Coast we pride ourselves on having state of the art equipment as well as senior skin therapists and outstanding customer service.

As you can appreciate to achieve this we were in the market for not only an IPL machine supplier, we were more looking for a business partner, in saying this an equipment supplier who would provide onsite training for all equipment, prompt support for any issues as well as general advice regarding best practices when keeping up to date in the very face paced cutting edge world of the medical and beauty treatment industry. After doing some intense research through means of Internet searching, reading testimonials, researching equipment specifications as well as a recommendation we decided to really focus in, and shortlist Spectrum Science and Beauty as our potential equipment supplier and essentially ongoing business and equipment Support Company.

You can read Just Skyn Beauty Treatment Clinic’s full testimonial here.

In short, if you are looking for an IPL Machine Supplier within Australia, look no further than Spectrum Science and Beauty.

By |October 27th, 2014|Spectrum Blog|0 Comments
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