We all know the beauty industry has seen many changes in the past twenty years. From trendy hairstyles like ‘the Rachel’ (if you don’t know what this is, good for you) to invasive plastic surgery’s (think Joan Rivers) and now the latest, non-invasive treatment trend surge. Of all of these trends, some were thankfully short lived while others have the potential to go on for decades, and we’re okay with that.
According to figures from The Cosmetic Physicians Society of Australasia, Australians spent more than $773 million on ‘non-invasive’ cosmetic procedures in 2012 and it’s only going up from there. The numbers speak volumes, if you’re not already offering your clients non-invasive cosmetic procedures, then it’s a good idea to start now.
We all know how difficult it is to feel your best every day. Sometimes, you just need a little boost and the same goes for your clients. Everyone has a ‘trouble spot’ or an area that they are particularly self-conscious about so why not offer them a safe, non-invasive solution to their problems?
So what exactly do we mean by ‘non-invasive’? Clients who are looking for non-invasive treatments are often looking for a treatment that does not require any type of incision into the body whilst still delivering the desired effect.
Some of the most popular treatments are microdermabrasion and laser. These non-invasive treatments allow clients to be treated in a few sessions and up and running shortly after with little to no downtime, but lots of results.
Of those Australian’s who spent money on non-invasive cosmetic procedures back in 2012, a whopping 96.7% of them were female and most between the ages of 20-40. The fact is, these demographics are likely describing your ideal target market. So the question is, if you’re not already offering these non-invasive treatments to help your current (and potential) clients, then why not start?
If you decide to try your hand at non-invasive treatments we can help you get started. We’ll work with you to determine your exact target market, what type of machine is going to work best for them and your business. Whether you’re primarily concerned about ease of use, ROI or interested in one specific treatment type, we will help you to get exactly what you’re after. With thorough training, business and marketing support there’s nothing standing between you and the absolutely exploding business of non-invasive cosmetic procedures.
Give us a call today to chat with one of our friendly team members.